Weiner, chief executive officer of PRIME Research, one of the world’s largest
public relations research consultancies, will deliver the annual Master
of Science in Public Relations’ Distinguished Lecture, “Measurement
Matters (a lot); But How Do You Do It?” from 6:30-8 p.m. on Tuesday, March 25,
in the Carl Hansen Student Center, Room 225, at Quinnipiac University.
the most straightforward measure for proving public relations success is often
‘meet or beat measurable objectives,’ quantifiable objectives are one the most
overlooked principals in public relations,” Weiner said.
Weiner will share proven techniques to assess one's environment,
determine which objectives matter most and least and establish a framework for
success. He also will demonstrate how to align public relations objectives with
the organization's to improve public relations salience, receptivity and
Established as an academic research
institute in Germany in 1987, PRIME Research combines talent, tools and
technology to generate communications insights for better business decisions.
PRIME is a global research provider with offices in North and South America,
Western and Eastern Europe and Asia. The firm promotes the role of public
relations research in professional development and sponsors the Grunig Prime
Research Fellowship among other internships around the world.
Since 1986, Weiner has devoted his
career to helping many of the world’s most respected organizations and brands
demonstrate and generate a positive return on their investment in corporate and
brand communications. He is the author of “Unleashing the Power of PR: A
Contrarian’s Guide to Marketing and Communication,” as well as hundreds of
chapters, papers and articles.
Weiner is a frequent speaker on the
topics of marketing ROI, public relations, corporate reputation and integrated
marketing communication at international, national and local conferences such
as those sponsored by the Conference Board, Association of National
Advertisers, American Marketing Association, Institute for Public Relations,
The Arthur Page Society, International Association of Business Communicators,
Public Relations Society of America and InfoCom. He is the publisher of PR-ROI,
an online resource on the Commpro.biz network.
Weiner is a member of the IABC, PRSA
and the Institute for Public Relations, for which he served as a trustee and
the 2004 chair of the Measurement Commission. In 2013, he was inducted into the
PR News Hall of Fame.
lecture is free and open to the public. For more information, call
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