'Marketing Reality Day' Gives College Students Insider Insight

Area university students will get a crash course in marketing when Quinnipiac University hosts the Regional American Marketing Association Collegiate Conference on Friday, Feb. 18.

The event, sponsored by Quinnipiac’s student chapter of the American Marketing Association, will run from 10 a.m. to 4 p.m. in the Mancheski Executive Seminar Room in the Lender School of Business Center on Quinnipiac’s Mount Carmel Campus. Registration is required.

“I see this conference as a ‘marketing reality day,’" said Blaine Branchik, associate professor of marketing and faculty adviser to Quinnipiac’s AMA chapter. “Marketing executives will speak about how firms apply the concepts and topics students study in their courses, and students will get real-world advice from recent Quinnipiac graduates.”

Students will also get tips on job-hunting and interviewing techniques.

About 75 Quinnipiac students are expected to attend the conference. Students from Johnson & Wales University, Eastern Connecticut State University and Western Connecticut State University have also registered to attend.

Quinnipiac student William Lombardi, a member of the AMA chapter, said he expects to also host students from the University of New Haven and Pace University.

“This conference is a follow-up to our chapter being a triple award-winner at last year’s AMA National Conference in New Orleans,” said Branchik. “We wanted to challenge ourselves by sponsoring a regional version of the conference, as many nationally prominent chapters do around the country.”

The conference’s executive speakers include Robert Wilker, director of profit building & local marketing at Subway; Debra Leipman-Yale, president of Arcade Marketing; and David Eldredge, field marketing manager for Dunkin' Brands.

For more information on the conference, visit www.quinnipiacama.org. To register, go to https://quinnipiacuniversityama.smartevents.com.