A social media dimension has been added to the Hamden-North Haven League of Women Voters store of expertise.
“With Jackie MacKnight, our newest member, we have acquired the ability to develop a social media presence, says Elona Vaisnys, membership co-chair of the Hamden-North Haven League.
MacKnight, the director of social marketing and events at the Connecticut Better Business Bureau, is versed in Inbound Marketing, SEO, SEM, Facebook, YouTube, and website optimization. She assists Connecticut business owners with developing online visibility, does event planning for BBB, and provides education for consumers on investment fraud.
MacKnight received her degree at Southern Connecticut State University in business management and marketing and acquired her business expertise as sales manager for nine years and sales trainer for Pep Boys in Connecticut, NJ, MA, RI, and NY.
While at North Haven High School, MacKnight (then Jackie Hotton) had been a majorette. Since 2006, she has been giving back to her alma mater by coaching its baton twirling and dance squad. She accompanies her students to competitions and attends football and basketball half-time shows when they perform; she also assists with fundraising.
MacKnight found the League through her best friend from North Haven High, Lori Esposito. Esposito, Clinician at the Yale University Child Study Center, graduated with a degree in social work from Southern Connecticut State University and, while working at the Yale University Child Study Center as a case manager, on weekends pursued her MSW at Springfield College in Massachusetts.
Esposito had previously been a case manager at the St. Francis Home for Children, the Family Support Center, and was a youth advocate at the St Francis Home for Children, Inc. Her areas of expertise are cognitive behavioral therapy (CBT), parent management training (PMT), and dialectical behavioral therapy (DBT).
The League of Women Voters works to increase understanding of public policy issues and seeks to influence public policy through education and advocacy. It encourages informed and active participation in government at all levels but does not support or oppose political candidates. It is active in all 50 states and since 1974 hashad men as members. Two of the 28 local Leagues in Connecticut are headed by men. To discuss joining the League, call 203/248-8035, write membership@lwvct.org, or visit www.lwvct.org
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