After months of research, planning, photo shoots, programming and testing, Calcagni Real Estate, Central Connecticut’s leading independent real estate brokerage, has finally unveiled their new website—www.calcagni.com. The newly redesigned site includes a fresh new look featuring local, unique photography of hidden treasures of our community, improved property search functionality with a Google Maps interface, new agent profile pages, and much more.
The new Calcagni.com was unveiled at a recent company-wide meeting held at their Cheshire office. The site was created over the past several months as a joint collaboration between Calcagni’s marketing department and ‘Think Creative Group’, a local, woman-owned branding and marketing firm.
The timing for the new rebranded site couldn’t be more perfect, “Our new website and overall brand now truly reflect who we really are—the local real estate company that can serve our clients better because we’ve been rooted in the community for decades, know the market inside and out, and we care enough to invest in our local businesses—which means that the money we spend stays in the local community in which we live and work,” said Steven Calcagni, president.
Calcagni Real Estate has spent over 40 years getting to know their towns, building relationships with families and local businesses, and becoming part of the fabric of their community. The firm is continually investing in innovative online tools for their clients as well as for their agents, blending “old school” service with “new school technology.” “The improved functionality of our new website will enable our realtors to better serve their clients and will also help them to make the most of the Spring 2013 market—when I believe the real estate market will turn around,” said Calcagni.
Over the next few months, Calcagni Real Estate is excited to also roll out TV commercials, digital advertising campaigns, social media contests and more to continue to entrench their brand in the minds—and hearts—of their clients and neighbors.
